The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
Blog Article
It is a globally allocated launch created from unusual stocks, like whisky from ghost distilleries which might be not in operation. Fewer than 888 bottles were produced around the world.
True financial savings might be undertaking and merchandise dependent, but usually, impartial scientific tests exhibit that, all else equivalent, For each and every gramme of glass diminished Which means above 50 percent a gramme a lot less carbon emissions in creation.
As outlined by our analysis, it is also thought to generally be the globe’s lightest 70cl Scotch Whisky glass bottle at any time introduced to market place.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be established by adopting a examination-and-understand design, designing and Checking out without limitation and imagining what the future of lightweight luxury packaging could bring.
Our DRINKiQ programme aims to raise the 'collective consume IQ' by raising public consciousness of the consequences of alcohol and supporting accountable consuming.
This new, light-weight bottle is a issue of exquisite elegance; but far more importantly, it demonstrates what can be done when it comes to lightweighting glass. We are going to proceed implementing these learnings throughout our selection, taking extra progressive strides as we glance to the future of Scotch.”
In the middle of its 5 years of investigate, the brand continues to be granted a UK patent4 and to encourage further development in the field – As well as in a first for Diageo – a license towards the patent might be presented on the royalty-absolutely free basis to anybody on earth who wishes to share in these discoveries.
Along with redesigning the glass, assumed was supplied to how the bottle can be created and transported.
Produced through a exam-and-learn product with external glass makers, this gentle-bodyweight bottle includes a handblown teardrop form that reimagines Johnnie Walker's iconic square style and design, exemplifies the future of light-weight, and aids uncover new alternatives for lighter, lessen carbon packaging alternatives.
We are right here everytime you're ready to go ahead and take plunge with Johnnie Walker and learn cocktail recipes, new product launches and the most recent from our entire world of whisky.
That is a globally allocated launch constructed from unusual stocks, such as whisky from ghost distilleries that are no more in operation. Fewer than 888 bottles have been produced worldwide.
With fewer than 888 bottles launched globally, Just about every bottle is separately numbered and offered in the luxurious collector’s scenario.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
In whisky packaging, luxurious commonly means major—Believe thick bottles with significant stoppers that double as trophies on the shelf. Johnnie Walker wishes to upend that thinking and embrace the Idea that lithe is magnificent.
This is the just one-off bottle for now illustrating the artwork of the doable, to be a style and design experiment and redefining lightweight as luxury. We'll continue on to apply these learnings throughout the wider Diageo assortment.
That undertaking fell to Diageo’s international layout director Jeremy Lindley. Energy and safety ended up Lindley’s priorities, but purpose necessary to adhere to kind. Just after Finding out that the naturally strongest condition for glass would be the teardrop—the shape it Obviously assumes when liquid—Lindley and his team produced a teardrop with more info sq. sides, in a very nod for the vintage Johnnie Walker silhouette.
As well as this, for the first time in Diageo’s record, a license to our patent for mild-fat glass beverage containers might be offered with a royalty-free foundation to all as a way to motivate progress in the wider market.